Danny Cox shares his Meaning of Life

What was your childhood ambition?

To own a large motorcycle

 How did you get into corporate communications?

 Originally a financial adviser, I have been a personal finance media pundit since 2001 and the migration into corporate communications started when Hargreaves Lansdown floated in 2007

 What do you love about it?

 Every day and every problem are different. Rarely is there a clear cut solution, decisions are often 51 per cent right 49 per cent wrong

 What three qualities do you look for in recruits to your team?

 Good interpersonal skills, team players who are interested in how things work and are not afraid to ask questions

 Who has been your best advisor or mentor and why?

 I was a bit in awe of my first sales manager in the 1980s. He introduced me to behavioural science.

 Which living person do you most admire?

[Retired professional footballer] David Batty – a great example of someone who was talented, but not exceptional, and worked very hard and intelligently to achieve great things

 Do you possess any hidden talents?

 I recently cycled up and down Cheddar Gorge 44 times (476 kilometers)

 If you could be a superhero just for one day, which one would you be?

 Cycleabitfasterman

 Outside work, what are you most passionate about?

 Family and cycling.

 If you could change one thing in the world, what would it be?

 Improve tolerance, including my own

 What would your perfect gadget or app do?

 Build flat pack furniture

 If you could go back in time to any period of history, what would it be?

 1970s, there are a couple of things I’d like another go at

 Who would be on your guest list for a fantasy dinner party?

Cyclists Geraint Thomas and Nicole Cooke, writer Clive James and entrepreneur Sarah Willingham

 And the meal?

 I’m not a big foodie, it's about the company