B is for briefing
The A to Z of media relations
Supported by Unicepta
Briefing
Variable noun
A is for Accenture
The A to Z of media relations
Supported by Unicepta
Accenture
Tips from our media relations team of the year
A is for approval
The A to Z of media relations
Supported by Unicepta
Approval
Unaccountable noun (?)
A is for availability
The A to Z of media relations
Supported by Unicepta
Availability
Noun: the quality or condition of being available
Getting the basics right
Irrelevant press releases continue to be the bane of journalists’ lives
Why do some PRs hate journalists?
Some PRs seem to dislike journalists for suggesting that their main role is media relations
The challenge of ESG
Being a member of the Green Stock Exchange does not guarantee ESG funds will welcome a company with open arms.
Embedding purpose is tough
Organisations need an overhaul of all their existing processes and the backing of the board if they are to truly embed purpose across all operations
Crowdsourcing a business plan to create value
In 2019, Anglian Water ‘codified’ its corporate purpose to demonstrate that it puts customers and the environment at the heart of what it does
Best in-house team: corporate communications
Winner 2021
Her Majesty’s Prison and Probation Service
Best in-house team: internal communications
Winner 2021
Guy’s and St Thomas’ NHS Foundation Trust